December 16, 2024 – Fort Worth, TX – Teton Ridge, the rapidly growing western sports and entertainment company, today announced the appointment of Jack Jenkins as Chief Revenue Officer (CRO). Jenkins, whose career is deeply rooted in sports business, brings extensive experience in revenue generation, brand partnerships, and strategic leadership. He joins Teton Ridge from Overtime, where he served as Vice President of Brand Partnerships.

In his new role, Jenkins will oversee all revenue-generating functions at Teton Ridge, including brand partnerships and business development. Reporting directly to CEO Deirdre Lester, he will focus on driving growth across the company’s expanding portfolio, including The Cowboy Channel, The Cowgirl Channel, major properties such as The American Rodeo Championship Weekend at Globe Life Field in Arlington, Texas, airing live on FOX April 11-12, 2025, The American Performance Horseman at Dickies Arena in Fort Worth, Texas, in July 2025, as well as the Let’s Freakin’ Rodeo podcast and JB Mauney’s Mauney Cast podcast.

“Joining Teton Ridge at a time when western sports are broadening their audience and redefining fan engagement is an incredible opportunity,” said Jack Jenkins. “The Teton Ridge portfolio offers so much value to brands, allowing them to connect with loyal fans through diversified media formats and compelling live events. I am looking forward to collaborating with the team to shape the future of this dynamic space.”

Jenkins’ career spans key roles at Overtime, Home Team Sports and Optimum Sports, where he architected compelling brand partnerships across the sports and entertainment marketplace. His expertise in the commercialization of both sports media and intellectual property has positioned him as a leader in the industry.

“Jack’s expertise in sports media and partnerships, combined with his ability to translate fan insights into impactful brand opportunities, makes him a strong addition to Teton Ridge,” said Deirdre Lester, CEO of Teton Ridge. “As western sports continue to grow and rival mainstream sports, brands have a unique opportunity to engage with one of the most passionate and loyal fan bases in sports today. With Jack’s leadership, we’re excited to create new pathways for growth and innovation in this evolving space.”