As the brand responsible for inventing the original cowboy boot in 1875, HYER Boots is once again family-owned and back after a 45-year hiatus. WIth an unwavering commitment to the the brand’s unique authenticity, innovation, and expertise in making boots for real cowboys and cowgirls, all products are handcrafted using premium materials and construction methods just as their original founder had intended.
Gibson, the leading iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for 130 years. The long-term partnership between Teton Ridge and Gibson was forged to establish the cultural connection between music and cowboy culture. Teton Ridge and Gibson launched the Gibson Teton Ridge TR J-45 acoustic guitar in 2023.
Rodeo Vegas is expanding to become a traveling festival that brings its magic to the biggest rodeos across America.
Rodeo Vegas will call Resorts World home for the 2023 National Finals Rodeo.
